SEO Case Studies › Before & After
Architecture Rebuild90-day case study
Before & After: What Structural SEO Results Look Like
A professional services site with good content, strong design, and zero organic growth. After full structural architecture rebuild: +312% organic traffic in 90 days.
Result
+312% organic traffic in 90 days
Professional services site — no new content published during rebuild
Before: The Structural Failure
Pillar pages
0
Before
4
After
Indexed pages
23
Before
41
After
Orphan pages
14
Before
0
After
Cannibalisation pairs
18
Before
0
After
The Structural Rebuild
The rebuild took 6 weeks. No new content was written. All work was structural:
- • Built 4 pillar pages from existing high-quality content
- • Reorganised 31 existing pages into pillar clusters
- • Resolved 18 cannibalisation conflicts through consolidation and redirection
- • Connected all 14 orphan pages into the authority structure
- • Built internal link architecture linking every cluster page to its pillar
The Outcome at 90 Days
Google Search Console data at the 90-day mark showed organic impressions up 312%, clicks up 241%. 3 pillar pages entered the top 3 for their primary target queries. The site now appears in Google's featured snippets for 7 queries it previously didn't rank for at all.